Who is Ryan Jaunzemis?
World Famous Pro Soaper. Lifestlye, Dating, & Success Guru. Music Artist. YouTuber. Influencer. Author. Entrepreneur. Etc.

World Famous Pro Soaper. Lifestlye, Dating, & Success Guru. Music Artist. YouTuber. Influencer. Author. Entrepreneur. Etc.
Ryan Christopher Jaunzemis (born February 5, 1980, in Inglewood, California), also known as “Ryan Jay” is a lifestyle, dating, & success coach based out of Las Vegas, Nevada, and is most famous for being sponsored by Soap Shoes. His meteoric rise to fame in the late 90s garnered him major publicity after a viral video clip of him sliding down a 72-stair handrail (Redondo Beach, CA, Avenue C). This lead him to be called "The Best Soaper in the World" by SoapShoe.com. He published several books, including his autobiography, "Pro Soaper", "Soap Shoes--Secret Tips & Tricks", and "The Soap Shoes Tricktionary." He was featured on the cover of Vice Media several times. He was later discovered by California film makers who made a movie about him called "Soap or Die" The video garnered millions of views on YouTube and social media.
Ryan crafted a scientifically-proven system for attracting women, detailed in his book:
📚 “How-to Pick-up Hot Women"
He became a sought-after dating coach, offering 1-on-1 “Infield Coaching” and transforming clients into confident, attractive men. Clients pay between $2,000+ per day for his transformative guidance. 🎤👩❤️👨
Ryan founded “The Las Vegas Lair” (2008) — a secret society of 200+ PUAs (pick-up artists) — and toured with Badboy Lifestyle across 22 U.S. cities. His insights have been featured in:
📰 Las Vegas SEVEN Magazine (2010)
📰 Las Vegas CITY LIFE Magazine (2012)
📰 Her-Obsession Magazine (2012)
and more! www.RyanJaunzemisLifestyleCoaching.com
As an influencer and fashion model, Ryan Jaunzemis helps people worldwide unlock their highest potential, embrace confidence, and live the life of their dreams. From skater to artist, from sailor to seducer, to high-profile commercial fashion modeling and influencer work, his story is one of resilience, reinvention, and relentless pursuit of greatness. 💎🔥
Ryan is the author of over 60+ books, now nearing 70. From dating and self help books like "how-to Pick-up Hot Women" and "10 Steps to Success", to autobiographies and personal memoirs, like "Pro Soaper." all available on Amazon.com
Raised in El Segundo, California, Ryan rose to international fame at just 17 years old as a professional in-line skater. Sponsored by Soap Shoes (the creators of the iconic “grind shoes”) and Relate Video Productions, Ryan showcased his skills in groundbreaking skate videos and international commercials. He toured the U.S. (1997-1999) alongside Soap Shoes, spreading the culture to hundreds of thousands of fans. He authored:
📚 “SOAP SHOES — Secret Tips & Tricks” (2014)
📚 “THE NEW SOAP SHOES TRICKTIONARY (Version 2.0)” (2014)
Ryan’s journey in music began at age 9 when he wrote his first 15-song album, using a Casio keyboard, a ukulele, and even his mother’s pots and pans. In 2000, he co-founded the hip-hop group “Lyrical Theory”, producing the album “Suspects In The War Of Hip-Hop”. 🎤 His music evolved into a raw, personal exploration of struggles, relationships, and the gritty realities of life.
After serving in the U.S. Navy, he attended the Musicians Institute in Hollywood, California, specializing in recording engineering and live sound. 📜🔊
Ryan makes money via what he describes as "multiple sourced of income" as described in his famous books "10 Steps to Success" and "Unlimited Wealth". Not only does Ryan run a successful 6-figure dating coaching business from home but also makes money selling books, CDs, DVDs, courses, and also via his music, YouTube videos, his Ryan Jaunzemis Signature-Series clothing line and merch sales, and other ventures such as day trading and stock and crypto investments. Ryan also teaches all of this in his business coaching and financial coaching business.
With nearly 1000 uploads Ryan has been vlogging since the early 1980s. Known as the real original YouTuber before YouTube was even invented Ryan was making vlogs about his daily life. Ryan's channel was celebrated in a hilarious meme video by H3H3 productions garnering 8 million views.
Following a tumultuous divorce and a ban from the United Kingdom, Ryan hit rock bottom. Relocating to Las Vegas, he faced poverty, heartbreak, and depression. But from those hardships came his most powerful singles:
🎵 “Hard Times”
🎵 “Leap of Faith”
Driven by relentless self-improvement, Ryan devoured 10,000+ self-help books and discovered the underground Seduction Community (PUA). He transformed his life, attracting hundreds of beautiful women, including models, strippers, and dancers. 💃🔥
Ryan Jaunzemis Biography
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